AL-AHRAM is a global houseware solution company with more than 2000 active SKUs, covering popular items in cookware, tableware, glassware and plasticware. Our multi-level brand strategy, license agreements and on-demand projects allow us to offer our global customers what they need swiftly and efficiently within the houseware industry. The focus of Al-Ahram is to achieve a significant increase in sales through core-range management customized for each channel, including organized retail, specialized retail, distributors, B2B and internet. With more than 55 years’ experience in retail, we are specialist in category management, trade marketing, loyalty programs, cross merchandising & shop in shop solutions, all tailored to client's project, needs, and objectives. Marketing solutions are adapted to clients' needs, covering all fields of product.